Medical Tourism

Definitely:Integrated strategy key to Taiwan’s medical tourism

Integrated strategy key to Taiwan’s

medical tourism

Medical tourism providers are pushing for a more integrated strategy to lure potential customers from China as the effect of a policy allowing independent Chinese travelers to visit the country has been limited.

Sammy Yen, general manager of Lion Travel Co.’s medical tourism unit, said the travel industry has been trying to develop more comprehensive medical tourism packages through closer cooperation to win over high-end consumers because a business model relying on quantity is not likely to work.

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