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Here’s what the British travel industry is saying about Brexit

Game on: The travel industry has been quick to jump on the Pokémon Go bandwagon

Game on: The travel industry has been quick to jump on the Pokémon Go bandwagon

( Game on: The travel industry has been quick to jump on the Pokémon Go bandwagon )

– ONLY readers living under a rock for the past two months will be unaware of Pokémon Go.The smartphone game, which overlays augmented-reality onto real-world locations, has been downloaded some 100m times on Google Play alone.Players hunt for their favourite characters at “Pokéstops” and send them into gladiatorial battle in “Pokégyms”.
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‘Build mobile strategy around existing customer interactions’, say travel industry leaders

'Build mobile strategy around existing customer interactions', say travel industry leaders

( ‘Build mobile strategy around existing customer interactions’, say travel industry leaders )

– Travel marketers are still failing to deliver search-optimised mobile websites nearly 18 months after ‘mobilegeddon’, when Google released a new, mobile-friendly ranking algorithm which saw major travel brands wiped from the first page of its search results.Speaking at the Tourism Marketing Rockstar Convention in Sydney, MyTravelResearch.com director, Bronwyn White, told delegates brands are losing business to mobile-savvy competitors, not only during the booking phase but also in resort.She said while the average traveller spends 13 hours online planning a trip before they book, they spend more time on their mobiles once they arrive, researching tours, bars and restaurants.
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Here’s what the British travel industry is saying about Brexit

Here’s what the British travel industry is saying about Brexit

( Here’s what the British travel industry is saying about Brexit )

– Photo: Odd Andersen / AFP/ Getty Images.During times of societal uncertainty the first thing to go is discretionary spending, that includes travel.But experts in the UK luxury travel sector, visiting Virtuoso Travel Week in Las Vegas, say that despite the recent surprise of the “leave” vote it’s business as usual – at least for now.
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